These are turbulent times for established retailers. Many brands are noticing the shift in the consumer behavior. For one thing, the consumer going online more often as opposed to visiting the physical location. Companies like Walmart and Amazon are dealing with a huge fight for retaining customers. Amazon is fairing better in this changing world. However, Walmart is facing the need to change their approach to marketing. Even fast fashion companies are being faced with a little bit of a fight in order to stay relevant in the eyes of the customers. This is a really tough time to be a physical retailer.
One thing that Kate Hudson has stated is that the online retailer is the future. Therefore, anyone that is looking to start a business should go online. One of the best things about this is that this is one of the easiest things for people to do. It is also cost effective for people to start an online business. All of the avenues that they can use can go a long way towards getting sales. There are online marketers that are making money while spending very little money as a marketer. The old way of spending thousands of dollars on an advertising campaign has past.
One thing that Fabletics uses as the main marketing channel is social media. Their method of marketing involves engaging with the users on topics that are relevant to the company. Fashion is one of the relevant topics that can be used for engagement. Also, health is another relevant topic. This is when creativity comes in. Kate Hudson and other people involved with getting the brand out there have used their creativity to reach customers and not only tell them about the products, but also introduce them to something that is fulfilling to be a part of.
Fabletics is one of the companies of a new era that is not only connected online, but is also reaching into the deeper aspects of the person. This allows people to think deeply about the products they are buying and what they mean to the customer.