Doe Deere: Lime Crime Cosmetics Founder And CEO

Entrepreneur Doe Deere was born and raised in Russia. As a child, she would play in her grandmother’s flower garden for hours on end. Her love of flowers and gardens accented with birds, butterflies, and bees carries through to her designs. At age 17 she moved to New York City where she fulfilled a desire to become a musician. Doe lived in NYC from 1998 to 2012 primarily in Brooklyn where she continued to play in her band. In fact, Doe met her husband in the band. With him, she learned how to collaborate on projects since both were songwriters.

As a child, Doe simply loved different colors, and she would wear clothes and accessories with many different bright colors. This love of color stayed with her until adulthood and became a huge part of her cosmetics line. Back in 2004, Doe registered a new eBay store called “limecrime” since it invoked her favorite color — bright green. This was her DIY colorful fashion line. She modeled everything herself, and she encouraged others to have fun with colors. The bright and colorful makeup brand followed naturally, so Lime Crime was launched in 2008. Doe was a bit surprised to see her brand take off like it did. Bright colors were practically nonexistent in makeup at the time, so Doe filled the void. She became a huge success in the beauty industry by following her heart.

As the founder and CEO of Lime Crime Cosmetics, Doe proves that cosmetics can be a form of self-expression instead of just a way to conceal imperfections. With that in mind, Doe developed her line of colorful and cruelty-free cosmetics. These animal-friendly cosmetics are intensely pigmented and vibrant. She has developed eye shadows, nail polishes, and lipsticks that are bold and bright. Doe strongly supports other businesses owned by women. She enjoys mentoring other female entrepreneurs. Often she speaks at public venues such as the PHAMExpo (The Professional Hair and Makeup Exposition).

If you were to pass Doe Deere in the street you might recognize her from her brilliantly colored long flowing hair. It could be purple, pink, blue, green, or some other lovely color from the rainbow. She is living proof that folks from all different walks of life can make their dreams become a reality. Her advice is to follow your heart to unveil that unique quality that will lead you to success.

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