Fabletics and reverse showroom techniques brings Kate Hudson success

To guarantee success, brands such as Fabletics brings price and quality to the forefront for shoppers online and in the retail stores. It hits both types of shoppers. Where they’ll have success online because of added coupon codes and promotional deals while at the same time forming a relative shopper-to-brand relationship before they even “enter” the department stores where Fabletics is sold at. It’s obviously worked with Kate Hudson’s brand since it’s opening more than 100 stores nationwide. In addition to Fabletics’ success, it’s grown into a $250 million active-wear business in less than 3 years. (There’s already 16 open in California, Florida, Illinois, and Hawaii.) (Forbes: 2016)

Fabletics, more than a pretty face, it’s the brand

With an inspiring brand such as Fabletics, memberships rise to the top because of the convenient online shopping experience. They’ve also received the pre-advertising experience by seeing Hudson’s face tied-into the active-wear because of banners and branding ads that have been colorfully displayed all across major search engines.

In other words, most online shoppers have gotten exposed with the brand, Fabletics. Couple that with a bright happy face known in the entertainment business can bring in more product value than a paid-model wearing the product on an advertisement commercial or public spread from a paid ad agency. A quality-driven product will have customers wanting this even more so.

Fabletics; success using the reverse showroom technique

Success with brand recognition is almost always going to win-over customers. Whether their online or in the stores, they’ve relatively received enough high exposure through the online brand store. This is what Fabletics has done for it’s customers. Some of the elements with reverse showroom techniques begin with the following success with eCommerce marketing. For half the cost, Fabletics builds on high value branding. The membership module offers personalized and trending active-wear that’s both fashionable and treatable to it’s customers.

Encouraging reverse showrooming”

So much for “window shopping” because it’s “reverse showrooming” that’s making this particular women’s sportswear and accessories (aka “athleisure”) build it’s customer base. In other words, Hudson didn’t start off with the typical “pop-up store route.”

She built her multi-million empire by building relationships first. Through marketing by way of events and activities such as coming out on talk shows such as Ellen DeGeneres, Hudson found a way to advertise before hitting the online and retail stores. In addition, she “doubled down” when she borrowed strategies from Apple and Warby Parker whom coined “the starting online then store later” strategy. The term reverse showrooming stems from their strategy.

Giving people an advantage without being forced to buy while in the stores is part of the strategy of reverse showrooming. This adds up to 30-50% of shoppers becoming members before even stepping into the stores. The main element is becoming members by relating to the product or brand before shopping at retailers. The online experience seems to be a great way to market brands firsthand. Thus, 25% of the customer base become members in the stores with reverse showrooming.

Finally, the old fashion window-shopping is literally “out the window.” So, buying elsewhere at cheaper prices is also out. Shopping carts, whether the product is physically, or virtually, in the carts gives customers of Fabletics the chance to relate to the product or brand first. Consequently, bringing a great shopping experience for those who become attracted to the reverse showrooming experience.

A Truly Extraordinary Person: Malini Saba

Have you ever wondered what it would be like to go from having nothing to becoming one of the most successful business people in the world? Malini Saba is a living example of that very story line. She went from having almost nothing to being the Chairwoman of Saban, a large, multinational investment firm. She also used her profits from business to fund charities and organizations that give back to her global community. When to comes to “rags-to-riches” stories, Malini Saba’s beats them all.

 

Malini came to the United States from Sri Lanka when she was 19 years old. With only $200 to her name, she had to attend free classes where her husband was currently attending school. While sitting in on a business class, she became extremely interested in investing. She pursued this career and tried to join several different venture capital firms, being turned down by all of them for not being the right candidate or not having the capital requirements to be an associate. She did not let this get her down, however. She created her own company, Saban.

 

Saban is now a large, multinational investment firm that has investments in various industries and commodities all over the world. Malini has always been interested in breaking the rules of investing and going after the more risky propositions. She was ridiculed in her early investing days for being reckless and childish with her money. She soon showed her naysayers that she meant business, and grew Saban to the point of having so much excess capital that she used it to fuel her philanthropic endeavors. That is when she turned her life to charity while remaining the Chairwoman of Saban.

 

In 2001, Malini created Stree, a global nonprofit organization that aims to change how women see their roles in society. Malini is no stranger to a glass ceiling. Growing up in Asia, she saw firsthand how women are kept down, and how they do not fight to make something of themselves in the business world. Stree aims to give women empowerment and provide a way for grassroots movements to take hold. The organization also gives women all over Asia, the Middle East, and Africa the means to start their own business ventures and create their own success stories.

 

Malini’s giving does not end there. Besides Stree giving all kinds of money to other organizations and causes, Malini herself has given millions of her own money to further the human cause. She truly is an extraordinary woman and an impressive businessperson.

A Firm That Never Disappoints

Being in the correctional industry for decades, Securus Technologies specializes in delivering cutting edge technological solutions that aim at protecting civil and criminal justice. Not long ago, Securus Technologies implemented an innovative application on ConnectUs to assist customers account for their money and time spent on following up on their inmate statuses. According to Roberts Russell, Securus Technologies is committed and happy to provide new forms of technology and features to customers to ensure that their needs are fully satisfied. The new application launched on ConnectUs is a major example of the innovative, latest and effective technologies that Securus Technologies offers. Watch this video on Youtube.

Good News about the Application

In most correctional facilities, officers and staffs commonly use paper forms to cover different requests raised by inmates. These requests include handbook acceptance forms, medial forms and sign up forms among others. Most of the valuable time of correctional officers is usually spend and lost distributing, routing, logging, copying, filing and storing forms. However, Securus Technologies has brought in an application that is hassle free to allow customers focus on other important issues rather than waste time concentrating on paper work.

Inmate Forms and Grievance automated application allows the creation of different custom forms and makes them accessible for inmates. Additionally, one is in good position to make changes on his or her status and this process takes a short time since no printing is involved. Inmates are also able to view the statuses of their grievances and forms and decide on whether to accept or appeal them.

About Securus Technologies

This firm has its main offices situated in Dallas and serves over 3450 correction agencies, law enforcement and more than 1200000 prisoners all over North America. Through the ConnectUs platform, Securus provides its customers robust services and features that display inmate’s history such as their location as well as dynamic application display by time among others.

US Money Reserve Earns Two Prestigious Videographer Awards

Audiences and clients today wish to be entertained as much as possible. Being able to entertain and amuse people is one sure way to help capture their attention and keep it. This is an action that those at US Money Reserve understand quite well.

They know the importance of being able to demonstrate how much they care about audiences and how they can provide them with a new point of view. It is not surprising that such skills have been recognized in the wider business world. Those who provide awards fully understand the kind of skills required to demonstrate such qualities and want to help reward such companies.

Highly Prestigious Judges

According to PR NewsWire,and iSpot.tv, at US Money Reserve, officials here were handed two awards. Such awards were provided by judges who are members of a trade organization devoted to excellence. The Association of Marketing and Communication Professionals are a group of people who are looking for companies as well as individuals that have talent that can help demonstrate what is possible in this industry for all others to follow.

It was with that goal in mind that they set up the 2016 Videographer Awards. The contest is very popular. This year alone, there were over a thousand entries received from companies scattered across the globe.

Two Awards Of Excellence

Given such stiff competition, those at US Reserve were delighted to find out they had been the recipient of not one but two awards for their work in the industry.

The first was an award in the category of TV/Commercials/Product, an award designed to honor those who are able to take ideas and translate them into something that can help push forward the boundaries of the art of the video by showing that it is possible to create videos that are innovative and thoughtful.

The Second Award

The second award given to the company was for Creativity (TV)/Cinematography, a category that is all about using existing video techniques in interesting ways that may have not have been seen before. Officials at US Money Reserve want to offer their customers the chance to see the world in different ways.

They are honored that their efforts to do so have been recognized by a highly prestigious organization that shares their devotion to the field. As they look to the future, they hope to continue producing such quality videos and earning more awards.

Kenneth Goodgame – A Skillful Operator who is Transforming North American Organizations

For more than 20 years, Kenneth Goodgame has worked tirelessly in the sales and merchandise sector enabling him to be recognized as the leader in his field. Currently, he is well-known for his operational management expertise enabling prominent U.S. businesses and organizations in creating high-worth OEM products. Accordingly, Kenneth Goodgame is able to provide a complete tailor-made solution to companies that includes all aspects of operations management including financial oversight, marketing and business plans.

Business Skills

His leadership qualities are evident by countless innovative and complex business strategies that Kenneth has made for several firms. These involve creating performance indicators, employee engagement metrics and quality assurance systems. In addition, such skills as cost analysis, composed negotiations and productivity enhancements add to the overall value of a project. In his own words, Kenneth claims that his success depends on his ability to navigate market shifts enabling him to avoid costly mistakes.

A History of Transformation

After completing his Bachelors Degree in Marketing from University of Tennessee, Kenneth started managing products and inventories for well-known local stores operating in Southern United States. In just a short period, his leadership skills and problem-solving abilities were in high demand. As such, Kenneth was appointed as a Senior Global Product Merchant at Home Depot. However, Kenneth Goodgame was more interested in getting leadership role in sales and merchandise; therefore, he soon landed a job with Newell Rubbermaid Company in North Carolina. Acting as the Vice President of Sales and Marketing, he designed and launched several national campaigns helping the company generate hefty percentage revenue gains in just 18 months. In only his first year at the company, he was able to secure $70 Million in sales including #1 SKU in the division.

Kenneth also proved instrumental in the success of subsequent companies he worked for. For instance, working as the President of Techtronic Industries North America, he delivered the first ever profitable year for the company since its inception. From a loss of $2.5 Million, Kenneth delivered a resounding success ensuring a profit of $5 Million by restructuring the company.

Similarly, he also oversaw private label branding of his next company, Ace Hardware Corporation, delivering the highest positive percentage year-to-year sales in the history of the company in the first year of joining. Under his supervision, the unique Craftsmen Program generated $180 Million in sales compared to only $9 Million in previous years, in the hands tool category. Interestingly, he was also a major influence on employees working at the True Value Hardware Corporation. Beside creating several groundbreaking initiatives, Goodgame also created third-party projects such as “pay for play” vendor supported advertising vendor program, which raised millions of dollars in the two years he worked at the company.

Talk Fusion Receives Prestigious Award For Innovative Video Chat Product

Talk Fusion has received another award recently for their famous Video Chat product. The company was handed the 2016 WebRTC Product of the Year Award by Technology Marketing Corporation (TMC), a global leader is the online marketing sector.

The prestigious award is given out each year to technology companies who create a browser application that enables video or voice calling, or P2P file sharing, all without requiring any additional plugins to run. Video Chat was selected after the judges were impressed by the ingenious features of the product.

Video Chat allows easy face-to-face communication with other users of the application, no matter what device they’re using. It can run on desktops, as well as smartphones and tablets for maximum versatility. This lets users stay in touch with friends, family, customers and business partners from all over the globe. Video Chat is now being used by individuals and businesses in many countries and its popularity is expected to grow as a growing number of users adopt it.

In a statement about the award, Talk Fusion’s Founder & CEO Bob Reina called it a “huge win” and congratulated his IT team, saying that they deserve the award very well for their hard work in changing global communication.

Founded in 2007, Talk Fusion specializes in developing groundbreaking video marketing solutions. Their products allow individuals to stay in touch with those they care about and give businesses an affordable way to include video marketing as part of their overall online marketing strategies. In addition to Video Chat, they have a full range of products which allow users to include videos in their marketing emails and newsletters. They also created a product that enables live meetings with up to 500 attendees.

Talk Fusion relies on a network of independent associates spread out across 140 countries. They provide these associates with a unique business opportunity that lets them earn instant commissions for promoting their line of premium video marketing products.

Source: http://yourmarkontheworld.com/talk-fusion-founder-ceo-bob-reinas-mission-change-lives/

Eric Pulier: The American Entrepreneur & Philanthropist

Eric Pullier is an American author, entrepreneur, and philanthropist based in Los Angeles, California. Pulier was born and raised in Teaneck, New Jersey. In fourth grade, he began computer programming and started a computer company for the database while still in high school. In 1984, he studied at the University of Harvard and majored in American literature and English. He became an editor and wrote a column for The Harvard Column Crimson. He also took classes at an MIT school in the neighborhood. In 1988, he graduated from magna cum laude.

In 1991, Eric Pulier moved to Los Angeles where he founded PDT (People Doing Things) company. This is a corporation that that addresses education, healthcare, as well as other issues that employ technology in their operation. He also founded the digital evolution interactive agency that called the Digital Evolution. In 1998, the company merged with the US Interactive LLC. Pullier led the interactive effort in building Starbright World; that is a private social network for the children who are chronically ill where they can blog, chat and post content and meet others that are with the same experience.

In 1997, the inaugural committee of the president selected Pulier in creating an executing the exhibition in the presidential technology in Washington D.C. he called it the bridge of the 21st century. He also participated in Al Gores health care technology forum that led him to take part in the then Vice President’s health. Pulier is also a participant and supporter with the Clinton Global Initiative.

Pulier has founded any other ventures that include Media platform, Akana, investments and others. He has also co-authored SOA Understanding Enterprise. Pulier is also a philanthropist in several non-profit companies and as the innovation board.

Eric Pulier is recognized to be one of the most fruitful and leading entrepreneurs in the enterprise technology and the government. Best known venture capital groups that have been founded and co-founded by Eric Pullier have been financed by the best-known capital investments. These companies include Media Presentation services, Desktone (virtual desktops, as well as service oriented infrastructure (SOA)

More Links on Eric:

Giving Back & Persisting Towards Your Future With Eric Pulier

Eric Pulier: The importance of philanthropy and giving back to the community

The Story Behind the Hottest IT Staffing Company: DIVERSANT, LLC

DIVERSANT, LLC is a certified Minority Owned Business Enterprise on a mission to help IT companies across the USA with staff augmentation and diversity solutions. This company was founded by Gene Waddy, who still serves as the CEO.

Mr. Waddy has extensive experience in the IT staffing world through his work at Spherion Technology. His goal with DIVERSANT was to create a company that not only serves the IT community, but also serves his local community by fighting discrimination and allowing more people to have employment opportunities within the IT staffing world. In his spare time, Mr. Waddy offers free seminars and lessons for minority groups to help them understand the opportunities of a career in the IT sector.

The current Principal of DIVERSANT, LLC is John Goullet. Just like Mr. Waddy, John Goullet is an entrepreneur at heart. After graduating from Ursinus College, Mr. Goullet began working as an IT consultant. He later switched over into the IT staffing and subsequently became more familiar with emerging markets.

The first company Mr. Goullet developed was called Info Technologies, which was an IT staffing company that worked with many Fortune 500 companies. Mr. Goullet wanted to help different clients by understanding their needs and preferences and then providing them with the best-qualified consultants through Info Technologies. Info Technologies became a huge success for Mr. Goullet, and it earned the distinction of being twice named one of the fastest growing privately-held firms in the USA by Inc. Magazine.

To augment the success of Info Technologies, Mr. Goullet began to meet with Mr. Waddy in 2010. Eventually, this meeting led to the merger of Info Techologies and DIVERSANT Inc. The combined company is now called DIVERSANT, LLC and it continues to serve as one of the largest IT staffing companies in the nation. Both of these men continue doing what they love to do side by side every day of the year: helping serve the community by creating more opportunities within the IT staffing field.

Additional Links on John Goullet:

How John Goullet Improves IT Services through DIVERSANT LLC

Philanthropy at Work: Highland Capital Management Commitment to Community

James Dondero’s philosophy in life is to give back to his community. His firm, Highland Capital Management has been committed to helping Dallas area charitable organizations since the firm was established in 1993. He believes that by supporting charitable organizations that promote education he can enhance the community at large.

He and his co-founder Mark Okada have built up Highland Capital Management to be more than just a financial advisory organization. They believe in making a difference in the lives of all citizens. Their concentrated efforts have impacted the lives of many people through their charitable giving fund. James Dondero decided early on to utilize the Dallas Foundation to set up the fund and administer the links to their donors.

The Dallas Foundation is the oldest foundation in Texas and administers funds for non-profit organizations and donors. Dondero met Linda Owens through her work as the president of the Woodall Rodgers Park Foundation. Owens’ work gave her some credibility with Dondero to tackle administrative tasks and planning activities for the firm’s charitable giving fund.

Owens has a proven track record in building relationships with the community and shares the firm’s vision of making an impact. The challenge will be finding ways to engage the community and ensure contributions have a great impact on the community. Owens, he believes, is up to that challenge and will be make a great addition to the charitable giving fund department.

Highland Capital Management’s dedication to serving the local community will be well served with Linda Owens at the helm. Owens is looking forward to working with such a dedicated organization through their charitable giving program. Owens thinks that it’s an incredible opportunity to work alongside a firm with that kind of dedication.

Providing strategic direction for the charitable giving fund will be Owen’s primary focus as the firm’s charitable giving manager. Dondero hopes that under Owen’s directional guidance the firm will be able to expand their philanthropy to other area organizations. This is in keeping with the firm’s philosophy of community and corporate social responsibility. Dondero thinks that Owens is a perfect fit for the role.

More links on James Dondero:

Highland Capital Powerhouse President, James Dondero

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Coworking Spaces Are Gaining Ground for Companies

 

The newest trend in company office space solutions is the coworking space. Just what is a coworking space? Generally speaking, a coworking space is made up of a diversified group of freelance workers, remote employees and other independent representatives who work in a communal setting. Researchers, whose specialty is studying employee satisfaction and productivity, were shocked to discover that workers who had an office in a coworking space were much more productive and satisfied than those in other settings. One of the amazing facts uncovered about coworking spaces was that the people who use them tend to see their work as more meaningful than employees who are confined in an office. Another big reason for this satisfaction is that in a coworking space there is almost no direct competition or internal politics to deal with. This is because of the variety of individuals and skill sets found in a coworking space and because there is more of an opportunity to describe not only what you do to the other occupants but you find yourself in a place where it is normal to help each other out.

People who use these communal spaces also see their work as more freeing because they have more control. Coworking spaces are normally accessible 24 hours a day 7 days a week. Unlike in an office, this gives them the option to put in a long day because of a deadline or if they need to take a break or shut down early because of a personal reason. They can even choose to work out of their home to meet a family member need without having to worry about any repercussion. Another reason that these communal spaces thrive is the feeling of community in them. Each of these communal spaces has its own personality and the managers of the space go out of their way to make each space a one of a kind experience. However, socializing with other members is not forced or mandatory. There are times when everybody want and needs to be left alone and this, of course, is understood.

One of the newer of these coworking spaces in NYC is Workville, a communal space located near Times Square and Bryant Park on the 21st floor of a luxury office building at 1412 Broadway in New York City. Workville offers you the choice of a private office, open co-working, conference rooms, internet access, mail services and private cleaning. They also have more than one location to choose from. To see all the possibilities available to you with their unique spaces go to the website at http://workvillenyc.com or call or e-mail them at 646-257-5537 and [email protected]