Lori Senecal Revamps CP+B Management before Exit

As Lori Senecal steps down from her role as global president or CP+B, she will forever be remembered for her genius in landing major clients like American Airlines. Currently, she is mentoring regional leaders under her wing to ensure her transition out of the agency is a smooth one.

Ms. Senecal joined CP+B in March 2015 assuming the role of global chief executive officer. Before that, Lori Senecal had served as the CEO of CP+B mother company, MDC partners. Her first major break after joining the agency was to land their biggest client, American Airlines. American Airlines had worked with TM Advertising for 25 years before Joining CP+B.

On Ad Week, she mentioned her success in landing major clients is partly due to her strong negotiation, organizational, and management expertise. She also has a knack for nurturing young talent as seen with Ms. Danielle Aldrich who was by her side when American Airlines signed a contract with them. Both Lori and Danielle were also instrumental in landing a second big client, Hershey’s.

Now that she is exiting CP+B, Ms. Senecal is making her last genius move in structuring the management of the agency. Together with CP+B’s co-founder, Chuck Porter, Ms. Senecal is recruiting new regional managers in each of the 10 agency wings. Both Lori and Chuck figure that the agency will be collectively stronger by stabilizing management at the regional level.

And how best to do it than to elect familiar faces Ms. Senecal has worked with in her 2-year tenure. To head CP+B western wing is Danielle Aldrich whom Lori feels is more than qualified for the position. According to Fast Company, other new leaders at the agency include Richard Pinder, Bamboo Yee, and Vinicius Reis. They will be heading CP+B Europe, Beijing, and Miami/Brazil respectively.

About Lori Senecal

Lori Senecal is the current global CEO of CP+B. Her role as CEO is to manage the growth and expansion of the agency on a global scale. Ms. Senecal holds a Bachelor of Commerce degree in Marketing and Finance from McGill University. She employs her strong skills in leadership, advertising, marketing, and digital strategy to steer CP+B to greater heights. View her full profile on crunchbase.com.

Other source: https://ideamensch.com/lori-senecal/

Lori Senecal Finds Her Element And Becomes CEO

Lori Senecal is someone who is more action oriented as opposed to talking. She takes the time to make sure that business is running in an efficient manner. This is one of the reasons that she has seen a lot of success in her career in spite of being a relatively shy and introverted person. Lori Senecal is not one of the people that have resigned to a less than satisfactory life because of her personality. She has instead used it to her advantage. People were more able to see her other qualities since she was not always seeking attention.

As of right now, Lori Senecal is the CEO of CP+B. As CEO of the company, she is focused on the development of the company. She is also overseeing the productivity on 9 different offices that are located internationally. In her role of CEO, she has helped with the growth of the company in many ways. For one thing, she has a focus on talent that helps her bring forth people that are really good for the company. She is someone that is all about productivity and collaboration. As a result, Lori Senecal has won over many different businesses including American Airlines, PayPal, Infiniti, and a few other companies.

Read more:
Women in Business: Lori Senecal, Global CEO of CP+B, formerly Global Executive Chairman of KBS
CP+B Names Senecal Global CEO

One thing that has gained her the position of CEO is that she has a reputation of growing companies. She has grown a previous from 250 people working domestically to 900 people working worldwide. This is quite a talent for someone who is introverted. This shows that her approach to business is something that is efficient and straight forward. One thing that could be said for Lori is that she is not afraid to make the hard decisions. She is also not one that will waste time on anything that is not conducive to getting the job done.

Lori has shown that even the introverts could succeed in the markets. She is someone who has constantly stepped out of her comfort zone because she has seen that this is one of the best ways to grow. She has taken on many different challenges and has succeeded in her field.

Find out more about Lori Senecal on Adweek