It’s got to be actress Kate Hudson’s star power, her joie de vivre and gorgeous casual chic style that have catapulted Fabletics active wear into the stratosphere. The online subscription fashion retailer has blossomed into a major enterprise that keeps on growing stronger.
Kate Hudson co-founded the stylish work-out gear of Fabletics with two online branding geniuses Adam Goldenberg and Don Ressler in 2013. Today, things are looking up, and expansion is on everyone’s mind. More than one million subscribers are located around the world and proud Fabletics VIP members.
The company is looking beyond the horizon and planning to build up to 100 new brick and mortar retail stores across the U.S. within the next five years, according to a post in Racked.com.
The trio want to cover all the fashion bases with huge numbers online and in physical stores on. Adam Goldenberg believes that shoppers will also enjoy looking at Fabletics active wear in person, trying pieces on and touching the quality of the fabrics. He also says that shoppers will be encouraged to join as VIP members to save even more money on the trendy work-out gear.
Fabletics is located at their spacious, handsome headquarters in Los Angeles. It is inside, where all the fashion magic begins. From the design sketch to production on fabletics.ca, brightly colored and patterned Fabletics leggings, tanks, bra tops, yoga pants, dresses and swimsuits are created. The so-called middle man is eliminated in the process and shoppers see the key difference in pricing.
When a shopper joins as a VIP member, she receives her first outfit for only $25 and free shipping. In addition, the perks start rolling, and shoppers save up to 50% off regular pricing and earn points towards free loyalty items.
An online subscription start-up is not the easiest venture to maintain. There are tons of these e-commerce sites out there, and most explode with a huge bang at the beginning. However, trying to keep subscription services growing is challenging, and most of these start-ups slowly fade away. Fabletics seems to have succeeded in their approach by giving the VIP member the decision to shop or not shop each month. If a member wants to skip buying, all she has to do is click on the “Skip the Month” button available in her personal account. If she does not decide on any action by the 5th of every month, then her credit card will be charged $49.95 on the 6th until she cancels. By the way, that charge can be used as a credit to spend or save. So, it’s a win-win for the shopper.
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